Users will soon have a fresh option that allows them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This development comes amid a rise in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A large amount of this output is considered “AI slop”, a term for inferior, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network tagged as artificially created. In total, more than 100 mn videos are uploaded to the platform every day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Members will be in a position to reduce or increase the volume of AI-generated videos they view by using the content preference option in the app and selecting AI-made media. Additional categories that are already be adjusted under the filter encompass politics, clothing, beauty, and movement.
Content Labeling and Policies
Its policies require creators to identify “realistic” AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the platform will from now on attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a $2m educational fund for experts and organizations to develop learning resources about responsible artificial intelligence. This initiative will support charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, following debate over intentions to lay off a large number of safety staff in the United Kingdom. It is planning to reduce 439 jobs in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by removing the most graphic content prior to it gets reviewed by humans. The company stated a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
